Twenty years at senior management level in Food & Drinks industry (HEINEKEN and Beamish & Crawford) focused on B2C and B2B Marketing. John was responsible for leading and developing teams of people to deliver effective marketing strategies resulting in brand growth and market share success.
I have managed consumer facing activities including: advertising, sponsorship, promotion, innovation and packaging, with a view to ensuring profitable market share growth and brand equity development.
- Strategy and business plan development and execution
- Brand strategy
- Customer proposition development
- Leading teams to successfully develop, plan and implement large integrated programmes to deliver profitable market share growth
- Partnerships & stakeholder management
- People development and team growth