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John O’C
Mentor and Strategic Marketing Consultant
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John O’C

Mentor and Strategic Marketing Consultant
Functions: Marketing

Twenty years at senior management level in Food & Drinks industry (HEINEKEN and Beamish & Crawford) focused on B2C and B2B Marketing. John  was responsible for leading and developing teams of people to deliver effective marketing strategies resulting in brand growth and market share success.
I have managed consumer facing activities including: advertising, sponsorship, promotion, innovation and packaging, with a view to ensuring profitable market share growth and brand equity development.
Specialties:

  • Mentoring
  • Strategy and business plan development and execution
  • Brand strategy
  • Customer proposition development
  • Leading teams to successfully develop, plan and implement large integrated programmes to deliver profitable market share growth
  • Partnerships & stakeholder management
  • People development and team growth

Key Skills/USP

  • Strategy and business plan development and execution
  • Brand strategy
  • Customer proposition development
  • Leading teams to successfully develop, plan and implement large integrated marketing programmes to deliver profitable market share growth
  • Partnerships & stakeholder management
  • People development and team growth

Qualifications

  • Masters Business Administration - UCD 1998 -2000
  • Grad Marketing Institute of Ireland 1985 - 1987
  • Bachelor of Arts – TCD 1977- 1981

Sectoral Experience

  • Food & Drinks
  • Marketing

Key Achievements

  • Consistent market share growth for portfolio and individual brands in Beer & Cider market
  • Developed and rolled out ‘Category Leadership programme for the On Trade commercial Team who focus on 7,400 individual customers.
  • Multi-award-winning Consumer Activation campaigns across several brands including Heineken®, Coors Light, Orchard Thieves and Desperados.

I have worked closely with John for over 10 years and in several areas from Business Planning to Sales Excellence, Capability Development and the Execution of Marketing and Trade Marketing campaigns. John’s professional approach, invaluable experience and approachable disposition has contributed to significant business success during that time, but equally has allowed individuals and teams to develop, push boundaries and deliver on their goals. Though John has an understated and easy-going personal style and is a good listener his leadership strength is in his attention to detail, his willingness to learn and let others develop and his passion and commitment to succeed.

Conor Dillon

Divisional Sales Manager

Heineken

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