Coaches and Mentors

John S
Executive Coach, MD at Safrec Performance
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John S

Executive Coach, MD at Safrec Performance

John has spent 30-years gaining deep experience and expertise across enterprise selling, sales management, business leadership and culture change. This experience has been with both multinational organisations (e.g., IBM & Deloitte) and smaller businesses where he was both a director and shareholder (e.g., JLS Computer Services and System Dynamics).

As a former Irish rugby international, John was always interested in ‘why we do what we do’; and as his career developed, realised that as with sports teams, it is people and their behaviour that is at the core of success and failure. He began on an academic journey of understanding and researching the psychological aspects of behaviour and motivation, which now positions him in a relatively unique position of having deep practical experience of business leadership and behaviour change, combined with empirical academic knowledge of behaviour, motivation and coaching.

Key Skills/USP

  • Building Relationships
  • Selling and Sales Leadership
  • Leadership Development
  • Team Effectiveness
  • Employee Motivation, Engagement & Well-being
  • Executive Coaching


  • Mechanical Engineering (Trinity College Dublin)
  • Psychology (Dublin Business School)
  • Executive Coaching (Institute of Coaching)
  • Certified Trainer (Irish Institute of Training & Development)


  • Member of Psychological Society of Ireland

Sectoral Experience

  • ICT
  • Professional Services

Key Achievements

  • IBM Sales School Graduate
  • Worldwide recognition of performance at Unisys
  • Carried out MBO of Unisys in Ireland
  • Raised €5m in venture capital for Banking Software Solution
  • Built multiple multi-million multi-year client accounts
  • Created a bespoke leadership development program in System Dynamics
  • Sold System Dynamics to Deloitte.
John has a natural coaching disposition. Add to this his business, sports and academic skills and experience, and you have a very effective coach and mentor; trusted and respected by those he works with.
Tony McGuire
System Dynamics
Thanks John, you gave me great assistance and helped the team keep up momentum towards the end of the year.
Paddy Coleman

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