Coaches and Mentors

Susan B
Business and Marketing Mentor to Professional Services
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Susan B

Business and Marketing Mentor to Professional Services
Sectors: Legal
Functions: Marketing

Susan is an experienced business owner and entrepreneur with extensive experience in startups, helping individuals and teams reach their potential.

What I Do: I help professional services increase their footfall and sales by providing online marketing services.

Why it Matters: Professional Services need to increase their visibility and brand reach online and to regularly distribute and engage with prospective clients

Why it Works: Digital transformation delivers traffic and footfall to business.

Bottom Line: You need a marketing partner who understands your industry and your time limitations.

Key Skills/USP

  • Digital Strategy
  • Digital Transformation
  • Digital Team Management
  • Content Marketing
  • Reporting and Analytics
  • Web and Mobile Hub Development

Qualifications

  • QQI Award Level 6 Coaching Models of Practice Distinction
  • MSc Digital Marketing Masters: 2015
  • Hubspot Inbound Marketing Certification 2014
  • Chartered Physiotherapy TCD 1978

Memberships

  • Member of SWIBN Sligo Women in Business Network
  • Member of Sligo Chamber of Commerce
  • Member of the Digital Marketing Institute

Sectoral Experience

  • Over a self employed career of 40+ years I have established and sold 3 start ups from Physiotherapy, Property Management and Digital Marketing Services.
  • 13 years experience in the legal business from financial management to establishing and maintaining a digital presence from scratch. Putting the legal website on the front page of Google with no paid ads.

Key Achievements

  • Establishing and successfully exiting the property market in 2014 with Bourke Property Management where we had a rent book of over 110 properties in the West of Ireland
  • Completing Msc in Digital and launching a successful agency in 2015
  • Guest lecturing in both UCD Innovation Center and the Law Society of Ireland in Entrepreneurship and Marketing
I highly recommend Susan in the whole area of social media and digital marketing. Not only has she transformed how we communicate with our client base, she has helped us to market our legal services to other potential customers in a cost effective manner.
Paul Mc Knight
Partner
Felton McKnight Solicitors Greystones Wicklow
Susan was a pleasure to work with on our social media campaign. She has boundless energy and drive which comes across in a helpful and personable manner. Her knowledge of her subject matter is excellent and her commitment to transfer this knowledge is second to none. I would have no hesitation in recommending Susan.
Brenda Crowley
CEO
CMD Training Institute

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