Coaches and Mentors

Susana
Marketing & Sales Strategist
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Susana

Susana

Marketing & Sales Strategist

Susana is a Marketing professional with more than 15 years’ experience in B2B & B2C Multi Channel organisations. Proven track record developing and implementing marketing strategies achieving commercial targets, improving customer experience and increasing engagement. A result orientated leader who pursues excellence in everything she does and energises and inspires others through the standards she sets. International marketing experience with ability to manage multi language teams in multi locations & equally comfortable at start-up organisations, SME and large corporates.

 

Key Skills/USP

  • Strategic Planning
  • Marketing Strategy, Multi-channel Marketing, Brand Design, B2B / B2C Marketing, Digital Marketing
  • Market Analysis
  • Team Leadership
  • Highly Analytical
  • Business Development, Sales Training
  • Negotiation Skills
  • Lead Cross-Functional
  • Social Media Strategy
  • Customer Insights
  • Customer Journey Mapping
  • Customer Experience
  • Project Management

Qualifications

  • Bachelor’s Degree in Business Management
  • Certificate – Account-based Marketing Training & Inbound Marketing
  • Certificate – Digital Transformation for Leaders
  • Certificate – Mastering Digital Marketing
  • Certificate – Six Sigma Green Belt

Memberships

  • Social Media Officer, Network Ireland
  • Promotion Manager, Cork Nature Network
  • Dementia Friend

Sectoral Experience

  • Retail
  • Services
  • Wholesale Trade
Susana and I worked together at Antalis, focusing initially on the Office Market and then the Papers Market. Susana was always very professional and hard working. I enjoyed working with Susana and found that she added a lot of value and direction for the channels, always with a sound commercial approach and empathy for our challenging markets. I have no doubt Susana will be successful in any project that she is tasked with, her drive and expertise will make a valid contribution to any business.
Tim Percival
Divisional Director
Antalis UK

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